Clik here to view.
Why the World Doesn’t Need Google Reader Anymore
Google Reader had a good run. As one of the first hosted feed readers, it took the world by storm, effectively killing the market for other feed readers and the innovation that comes with it. In any...
View ArticleClik here to view.
Content Curation Guidelines for Where to Share
By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content...
View ArticleClik here to view.
Marketo & Content Marketing: Curata joins Marketo LaunchPoint
Curata is now an official Marketo LaunchPoint partner ecosystem. Here’s why. Our surveys in the past have indicated that many businesses are rapidly adopting both marketing automation and content...
View ArticleClik here to view.
How Google’s Wavii & Yahoo’s Summly acquisitions could hurt Marketers
In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly, a news...
View ArticleClik here to view.
Is the next Google Reader Replacement the recently acquired Wavii?
There has been much buzz in the past few days about Google’s acquisition of Wavii for about $30M. Just a month prior, many were upset by another announcement from Google that they are killing Google...
View ArticleClik here to view.
The Downsides of Licensed Content for Curation
When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content. As you contemplate your curation strategy, it’s worth...
View ArticleClik here to view.
Content Marketing Tools: The Ultimate List
I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools...
View ArticleClik here to view.
The Content Marketing Pyramid: Are You Hungry for Content?
From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally high...
View ArticleClik here to view.
The Only 6 Ways to Build a Sustainable Content Marketing Organization
Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute and...
View Article4 Things to Look for in a Google Reader Alternative
On July 1st, 2013, Google will be formally shutting down their popular online feed reader. Over the past few months, there are been literally hundreds of Google Reader replacements that have surfaced...
View ArticleOptimizing your Content Marketing with Secrets Exposed in Recent Google Patent
Recently there has been a lot of chatter after ComputerWorld dug up and analyzed Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively...
View ArticleClik here to view.
Content Curation: When to Claim Google+ Authorship
In the past several months, content marketers have been buzzing about Google+ authorship, a new feature that allows content creators to claim authorship of their online content and link it to their...
View ArticleClik here to view.
Why LinkedIn is Betting their Business on Content Marketing
Recently, LinkedIn announced the upcoming launch of curated channels and influencer blogs within their application about specific topics. In fact, over the past few years Linkedin has steadily...
View ArticleClik here to view.
Google’s Matt Cutts: Create, Curate, Don’t Aggregate
In a recent video, Google’s SEO expert Matt Cutts answers the question “Is it useful to have a section of my site that re-posts articles from other sites?” In the course of answering that question,...
View ArticleClik here to view.
Content Marketing Tips: 10 Tips and Tricks for Creating Content
By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that don’t. Still, creating...
View ArticleClik here to view.
6 Content Curation Templates for Content Annotation
A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding and sharing...
View ArticleClik here to view.
17 People You Should Meet at Content Marketing World
On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I’ve created a list...
View ArticleClik here to view.
If Content is King, …
Content is King. Some attribute this phrase to an essay by Bill Gates in 1996, though others say it comes from even earlier such as a New York Times article from 1994 quoting Joseph Esposito of...
View ArticleClik here to view.
The 4 Steps to Content Marketing Enlightenment
In recent weeks following Content Marketing World, we have found that our “STOP Egocentric Content Marketing” message has been resonating with content marketers far and wide. The essence of the...
View ArticleClik here to view.
The Sales Lion Needs to Come Out of His Den
Last week, speaker, marketer and author of Inbound and Content Marketing Made Easy, Marcus Sheridan, the self-acclaimed “The Sales Lion” wrote a controversial blog post “Why Curated Content on Your...
View Article
